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Social Media Promotion Schedule Guidelines

1,821 bytes added, 04:59, 10 October 2018
Created page with "Issue Date: October 10, 2018<br /> Effective Date: [TBA/Draft Status] Contact: internet@outworlders.info == Purpose == Several officers and Sponsoring Members are intereste..."
Issue Date: October 10, 2018<br />
Effective Date: [TBA/Draft Status]

Contact: internet@outworlders.info

== Purpose ==

Several officers and Sponsoring Members are interested in promoting their events to the Facebook group, but it’s important to the end user that we don’t overwhelm or spam them with posts about future activities. This document sets a standard of how to promote official OutWorlders events to the Facebook Group.

== Scope ==

This document focuses on the day of the event, and the days immediately before and after.

== The Schedule ==

There are bound to be several events happening in a month, often only a few days after the last. During the time frame outlined below, make sure to promote only one event at a time.

'''DO NOT''' steal the thunder of one event to promote the next.

=== The Day Before ===

Share the Facebook Event to the group with a short, personable reminder about the event.

=== The Day Of ===

* If the event occurs in the evening, post a status relating to the event on Facebook, using an informal tone.
* As the event is starting, or shortly after, post a photo of the venue or the front door. This post serves as a last-minute reminder to those who may be running late, as well as provide a visual to those on their way of what to look for.

=== The Day After ===

Also known as the thank-you post, this is where OutWorlders thanks everybody for their attendance or participation, and posts a group photo if available.

== The Lull ==

If there are no events scheduled several days before the next official OutWorlders Event and community participation is low, engage the group with posts that loosely relate to the next event. Try to post things that spark discussion.

Also, use this time to create new events.

== Additional Resources ==

* Social Media Guidelines

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