Social Media Guidelines

Issue Date: April 11, 2018
Effective Date: January 1, 2019

Contact: PR Coordinator, publicrelations@outworlders.org

Conventions

The key words “MUST”, “MUST NOT”, “REQUIRED”, “SHALL”, “SHALL NOT”, “SHOULD”, “SHOULD NOT”, “RECOMMENDED”, “MAY”, and “OPTIONAL” in this document are to be interpreted as described in RFC 2119.

Definitions

The following definitions are limited to the scope of this page only.

Organization: The OutWorlders organization as a whole.

OutWorlders User: The account associated with OutWorlders. The profile image for this account is the logo, and the name is "OutWorlders".

Official Event: An event that is a regularly-occurring event such as Business Meetings, Game Nights, or Picnics.

Official OutWorlders' Facebook Page: https://www.facebook.com/OutWorlders/

Official OutWorlders' Facebook Group: https://www.facebook.com/groups/outworlders/

Admin Member: An OutWorlders member that volunteers for the betterment of the Organization.

General Member: An OutWorlders member that may or may not volunteer for the betterment of the Organization.

Posting / Commenting

Admin Members MUST post official statements as the OutWorlders User.

Admin Members MUST NOT post unofficial content from their personal Facebook Account that appears to speak on behalf of the Organization.

Examples

Suppose an Admin Member want's to host a viewing party for RuPaul's Drag Race. This event is not an official event, but the Admin Member thinks that it would be fun for General Members of the Organization. The Admin Member is posting from their personal Facebook account to the Official OutWorlders' Facebook Group:

Bad

"Tonight, we're hosting a RuPaul's Drag Race viewing party at my house. Everyone is welcome to come!"

Good

"Tonight, I'm hosting a RuPaul's Drag Race viewing party at my house. Everyone is welcome to come!"

Admin Members MUST NOT post personal opinions as the OutWorlders User, but MAY post personal opinions from their personal Facebook Account.

Pronouns

Admin Members MUST use gender non-specific identifiers when addressing OutWorlders members as a whole. Examples of non-specific identifiers include, but is not limited to, "members," "everyone," "OutWorlders," "gamers," or "guests."

Examples

Bad

"Hey, guys! We're meeting this weekend to celebrate XYZ."

Good

"Hey, everyone! We're meeting this weekend to celebrate XYZ."

Creating Events

Official OutWorlders' Events

Official events MUST be created under the Official OutWorlders' Facebook Page.

Official events MUST be created as the OutWorlders User and MUST NOT be created from an Admin Member's personal Facebook Account.

Official events MAY be shared to the Official OutWorlders' Facebook Group.

Official events MAY be shared as the OutWorlders User.

Affiliated OutWorlders' Events

Affiliated events SHOULD be created under the Official OutWorlders' Facebook Page.

Affiliated events SHOULD be created as the OutWorlders User but MAY be created from an Admin Member's personal Facebook Account.

Affiliated events MAY be shared to the Official OutWorlders' Facebook Group.

Affiliated events MAY be shared as the OutWorlders User or from an Admin Member's personal Facebook Account.

Unofficial and Unaffiliated OutWorlders' Events

Unofficial and Unaffiliated events MAY be created under the Official OutWorlders' Facebook Page or Official OutWorlders' Facebook Group.

Unofficial and Unaffiliated events MUST NOT be created as the OutWorlders User and MUST be created from an Admin Member's personal Facebook Account.

Unofficial and Unaffiliated events MAY be shared to the Official OutWorlders' Facebook Group.

Unofficial and Unaffiliated events MUST NOT be shared as the OutWorlders User but from an Admin Member's personal Facebook Account.